Marketing Help

Backward Marketing August 13, 2009

Backwards Marketing

I just got some mail from a person who asked me to be her friend at a network marketing forum I belong to. I go
to the site to see who this is and look at her profile only to find out that on every question she answered,(tell you later)
this is a prime example of backward marketing. Its obvious that her whole reason for joining that site was to spam the members.
What do you think her first impression told me? It told me more than you’ll ever know, it told me that maybe she was taught this tactic by
her sponsor, if this technique is one of the things some sponsor’s are teaching its no wonder the failure rate is 97% and rising. I was on the
phone with a lead last night and it felt so good and comfortable not to have to be in a selling mode, it was more of a conversation. I was qualifying her
but it wasn’t evident or obvious, It was respectful and productive. People need to get taught the correct way to market without regurgitating their primary business.

With the economy the way it is, there are millions of people getting online daily looking for a business to get into, the question you have to ask yourself is, how do
you want to represent yourself, your product or service. First impressions are hard to beat, the key is to listen to the prospect to find out what their needs are, and
qualify them to find out if you can assist them. Find out what they’re doing at the moment and what they expect from a service or product. The kiss of death in network marketing
is when you constantly try to push your primary business without actually listening to the prospect. Just because a person has a pulse does not mean that the person
will be a good fit for your business, in other words, everyone is not a prospect. And for God’s sake, don’t join these network marketing sites If you don’t plan to be involved.
Fill out your entire profile, upload a picture because there’s no way you’re going to tell me that you don’t have at least one picture to post. People who don’t have pictures
posted in their profiles lead me to believe they either aren’t confident enough to show it or they’re in the witness protection program.

In closing, network marketing is only as hard as you make it, a sponsor that’s compatable to YOU is key, I can’t stress that point enough because there’s no way on earth that you can
do this alone without any direction, even the seasoned vets know that and are working with a team, even the Guru’s work together so don’t think you can fly solo on this because if you
think you can, you’re in for a rude awakening. You have to have people you can bounce things off of, and more importantly there will be some days that you need a pep talk, a motivator.
Good sponsor’s know how to motivate you by encouragement and sometimes a good kick in the rear if necessary. Just use common sense and put yourself in the place of your prospect. Network marketing
isn’t rocket science but we make sure we make it harder than it really has to be.